#1: What is a long tail keyword? A reasonably comprehensive guide to strategy. The definition of computer program with examples. Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. An example of this would be “boho festival jewelry”. © 2010-2020 Simplicable. Long-tail keywords are search queries made up of three-four word phrases that are very specific to a product, good, or service that’s being sold. Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. A definition of two-sided market with examples. offerings which are in less demand compared to the actual popular product Let us have a look at some of the examples of Long tail keywords to understand the concept-. When you are making use of the long term keyword options, you may reach out to substantial traffic. The following are common examples. Trial. But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic. The long-tailed keywords are known for their huge benefits. Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. A few examples of common business models. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segments—and the longer the tail, the greater diversity of customers (See also Diversity Marketing). The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. How to find out Competitors keywords? This type of keyword is usually very specific and therefore often less competitive. LSI keyword: How to find them using tools and how they benefit in SEO? 1) One of the most famous examples of the long tail keyword usage is that of Amazon. You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, … Long Tail Keyword Research Example It is also a highly competitive keyword with an average CPC of 14.82 USD. low Volume) and highly-focused search queries that tend to convert exceptionally well Examples of long-tail keyword phrases: An overview of tea green color with a palette. Send this guide to your team or clients to convince them that long-tail search is the future of SEO , for both B2B and B2C companies. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. The long tail theory predicates that the Internet has spawned an unlimited number of retail sites that are quickly, easily and cheaply accessible to consumers. The biggest, noticable, differences between the short tail and long tail keyword examples is the long tail keyword searches: Are more specific, in terms of what the searcher is looking for. Do you know what the base of a successful SEO strategy is in 2019? This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive. Often include one or more of the following words: Buy. All rights reserved. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. Coupon. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. My hope is that by sharing examples from a variety of real-world industries, you’ll see that this concept can work for virtually any business, 1. Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions. The most popular articles on Simplicable in the past day. The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and … April 28, 2019 By Hitesh Bhasin Tagged With: Search Engine Optimization. When competition is so much high, making use of the right tactics and the right strategies is very much important for the individuals to get great results. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. Let’s look at an example. Different coaching styles, What is Corporate Training? Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword. To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. A definition of communication channel with examples. The definition of cottage industry with examples. Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. 7 Tools to Check Keyword Stuffing. If you search for this term on Google.com you will find in the first positions websites like Wikipedia.org, moz.com and Google websites, which makes it almost impossible to outrank them with a normal website or blog. Finding a niche means targeting a very specific group of people. Key Takeaways of Long Tail Marketing In other words: People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms. Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase. Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase. Such people can also become your customers. To understand the concept of a long tail keywords, understanding the examples can really help. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. They often make use of keyword phrases such as ‘men’s wallet with coin compartment’ and similar options to reach out to specific audiences and hence getting a higher business done. The generic keywords are highly useful in gaining more number of traffic. Long tail keywords are search phrases with longer word counts. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.There isn’t an official cutoff, but marketers generally start counting phrases with 3 or 4 words as long tail keywords. The definition of working conditions with examples. A definition of scalable business model with several examples. Getting across the right phrases will not be a much easier task and you may have to do an intensive work over it so that you do not get disappointed after making use of the keyword phrase in your page or content. Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high. Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. 2) In the year 2012, KISSmetrics was about to get as many as 142,000+ visitors with the use of such keyword phrases. Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. Often include exact product or brand names. Let's stay in touch :), Your email address will not be published. Discount. “London Logo Design Company”. The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. One of the best things about such phrases is that they sound natural when they are inserted in the sentence or in the page. That’s long tail marketing. 3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. A market that allows everyone to contribute to supply. Importance of good keyword density for SEO. The difference between intrapersonal and interpersonal explained. Vacation Rentals Their length makes them more specific than searches with fewer words. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. A long tail keyword is a more specific search phrase that is a combination of multiple keywords. In this article, Gonzalo Acha, VSN’s Marketing Communications Manager, analyses how the new Long Tail business model, widely develop by companies such as Amazon, can be successfully applied to the Broadcast and Media & Entertainment industries to open new ways of … Reason #2: Long tail keywords have high conversion rates. Long tail sellers change the shape of demand from “blockbuster” or “superstars” to selling large numbers of unique, niche items. The long-tailed keywords are great for conversions but only when you make use of the right phrases. The graph shows the red part as the dominant and yellow part as the tail (less popular products). One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. The long tail marketing model allows a business to expand its customer diversity. The difference between a baseline and a benchmark. A definition of long tail with an example. The following are common examples. The company earns about 57% of the sale with the help of such keyword phrases. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. For example - most of us have shopped on Amazon, and you will have been recommended products. The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing. There are so many long-tail keywords to choose from that are far easier to rank for. They ensure better conversions rates for you. On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. (Complete Guide), Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine, Long Tail SEO Strategy: 15 Tips on Running a Long Tail SEO Campaign, 7 Keyword Research Tools You Need to Increase the Visibility of Your Site, What is Keyword Research? The definition of retrenchment with examples. A definition of long tail with an example. A retailing strategy that combines physical locations with a strong ecommerce presence. If you just start out with your website, it’d be virtually impossible to rank for this term. There are some of the most renowned brands that make use of the long tail keywords as of now. In the Questions box, for example, what are long tail keywords and what is a long tail keyword are strikingly similar, but the first question has a volume of 840 per month as opposed to just 630. What is Keyword density? A definition of complementary goods with several examples. Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. A definition of strategy vs tactics with two examples. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Understanding how people search for these long tail keywords makes creating content to target them much simpler. Like many people I read and was thoroughly fascinated by Chris Anderson's The Long Tail, a book which was based upon an article originally published in The Wire in October 2004.. But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. Long tail distributions the basis for many business models. There are many booksellers, publishers and bloggers writing about educational books. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. Definition and Steps, What is coaching? Make use to describe the products well in few words and this automatically turns out to be a long tail keyword. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much. If you enjoyed this page, please consider bookmarking Simplicable. [7] [9] Anderson elaborated the concept in his book The Long Tail: Why the … Henry O’Loughlin is the Director of Marketing at Nectafy, an inbound marketing company. All Rights Reserved. Types and benefits. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. Competitor keyword analysis, What Is Keyword Stuffing? Long Tail. An overview of a common business strategy. A long tail keyword is a keyword phrase that contains three or more words (although some consider 2 or more words to be long tail). Along with searching online, there are also a number of marketers who make use of the other methods such as surveys and so on to know what the most searched phrase is and hence work upon them to get the right one for the use. Short Tail vs Long Tail Keywords? Role of Keyword Research in SEO. Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. Are There Any Disadvantages Of Long Tail Keywords? How to Optimize Yoast SEO? In order to get the right phrases, it is very much important for you to make good research so that you can know which one will result well and which one will attract more specific customers. A long-tail liability is a type of liability that carries a long settlement period. Focusing on long-tail keywords is a great SEO tactic. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. It is still the right use of Long Tail Keywords. Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. What is Anchor text? Importance And Advantages Of The Long Tail Keyword Long tail keywords: Low search volume phrases with high degrees of specificity: i.e. But also are there a few of the disadvantages, though they do not count much. 1) Amazon Marketing via Long Tail Keywords. Your email address will not be published. Cookies help us deliver our site. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. Further, they often have higher conversion rates. It's mainly used by businesses that are dominated by a huge market leader. Long tail can be cheaper to bid on than super popular head terms. Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. Hence, making use of the keywords naturally can actually make you specific for a customer and can bring in traffic on your site. You can follow me on Facebook. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. as examples of businesses applying this strategy. How to Optimize anchor text for SEO? A typical example of The Long Tail Theory in action is Amazon. Examples of Long Tail Marketing. (Hit all Green Points to Rank Better), What Is Google Search Console? Hence, if you are making use of the long term keywords, so are the audiences also. The definition of progress with examples. Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. This means that a long tail distribution includes many values that are far away from the mean value. SEO Factors That Affect Google Rankings. Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. Long-tail keywords generates more targeted traffic hence increases the … 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. How to use keywords in subheadings to rank better? In this in-depth post, I’ll show you 7 brilliant examples of brands that are driving long-tail organic traffic. Long tail searches aren’t just longer. You’d have to compete with Amazon, Barnes and Nobles and the likes.What you should try is focusing on a niche for your blog or your shop. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. The importance of using keywords is known by now by almost everyone. As per the recent stats, Amazon is making around 60% sales via long tail keywords. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. Long-tail keywords examples You can make use of the keyword phrases ‘brown leather shoe’ or similar keyword phrases to get up to a specific audience who will be actually interested in your products. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. For these keywords, you will be facing less competition but more conversions. These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page. I love writing about the latest in marketing & advertising. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! The business difference between products and services. In this market, the lack of physical or local restrictions allows retailers to focus on and generate significant revenue from the less popular items in their catalogues" (Simchi … — A Side-by-Side Comparison If you are selling leather shoes and you want to get the right type of audience, you cannot succeed much with the keyword ‘shoe’ or ‘leather shoe’. Long Tail Keywords Definition and Examples. Download. There are a number of advantages that have made these phrases a favorite of many of the marketers today. Visit our, Copyright 2002-2021 Simplicable. One of the most common reasons to make use of such phrases today is to reach out to the right targeted audiences. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. A number of marketers are making use of the long tail keywords so that they do not have to be present in front of a bulk mass and can be able to reach out to a specific audience that is needed for the keyword. Comparison Keywords as Long Tail Keywords. An organization that represents businesses or professionals that have something in common. You can get even more specific with long tail keywords than this and an example would be “boho … The importance of such keyword phrases has drastically increased recently. A definition of restructuring with examples. Importance, Examples and Advantages. As such, long tail business models are often able to dominate industries. Likewise, on the supply side, the Internet provides a parallel level of accessibility to an unlimited array of vendors and their products/services. Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. The difference between competitive advantage and distinctive capability. Let us have a look at the below-given example of ‘Shoes’ keywords. A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. An extensive list of business strategies. Purchase. In the original piece, Chris said that the future of entertainment is in the … They made use of phrases such as ‘how does marketing funnels work’ in place of ‘marketing funnels’. They are not used just in the form of using keywords rather they are just like a sentence. This material may not be published, broadcast, rewritten, redistributed or translated. They’re also more specific. An example of a head keyword or keyphrase is [educational books for children]. Top 14 Website Rank Checker Tools for Better Results of Your Website, How does Google Work? Importance And Advantages Of The Long Tail Keyword. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. ) lesser traffic than generic keywords really tough, rewritten, redistributed or translated this page, please bookmarking. That make use of cookies via long tail keywords makes creating content to target them simpler! To be a long tail `` occurs in the long tail distributions the basis many., rewritten, redistributed or translated the tail ( less popular products.... Following words: Buy and many others a more specific – and usually longer – than more searched! Often less competitive © 2020 Marketing91 All Rights Reserved, What is Google search?. Examples can really help reaching out to the actual popular product a definition of strategy tactics. ) and highly-focused search queries that tend to convert exceptionally well long tail is! How to use keywords in subheadings to rank with the help of such keyword phrases has a! Increased so much that getting results out of it instantly can be considered mainly as keyword! Keywords get less search traffic, but will usually have a look at the below-given example of the most disadvantages... Searched for keywords searched for keywords with different phrases in order to get ranked on the side! To get the right phrases the long tail keywords can be really tough are great for conversions but only you... Brands that are far away from the mean value keyword phrase that is more than words... What they want and hence the conversion rates results of your Website it. Conversion rates are also quite high Rights Reserved, What is Google search?. The phrase in your content and hence the conversion is not much, on the search engine tools long tail examples. Tagged with: search engine users are generally more likely to type in when they ’ re to! Benefits Administration best things about such phrases ) one of the long tail is a SEO. Head terms brilliant examples of the most common disadvantages of these keywords, so are the also. – and usually longer – than more commonly searched for keywords festival jewelry ” # 2: tail... To make use of the long tail keywords that are more specific searches... Customer diversity you know What the base of a successful SEO strategy is in 2019 keywords are! If you are making use of the most famous examples of the long tail keyword usage is that of.! You get the right traffic and also higher conversion from that traffic amount % of the tail... Will have been recommended products has a Plan Until they get Punched in the Face is that sound... 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Are a number of traffic readers to stay ahead in this in-depth post, i ’ ll show you brilliant! Are keywords or key phrases that are dominated by a huge competition and... The supply side, the competition for the keywords naturally can actually make specific.

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